Meta Ads and Tracking
Threads Ads for Service Businesses: Test or Ignore?
Threads now carries ads, and you may already be paying for them. Here is a small, measurable test for a service business and the result that would justify more budget.
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Meta Ads and Tracking
Campaigns, creative, tracking and signal, written down from more than a decade of running Meta ads.
Meta Ads and Tracking
Meta Automatic Events and Health Data: What to Turn Off
New Meta pixels created from August 3, 2026 start with Automatic Events on, so Meta's AI decides what your site records. For health advertisers that is a data-governance decision, not a settings tweak.
Meta Ads and Tracking
Customer List Audiences Without Leaking Sensitive Data
A customer list is one of the strongest audiences you can build on Meta. For a health business it can also be the riskiest file you ever upload. Here is how I think about it.
Meta Ads and Tracking
The Media Buyer's Weekly Review: A 45-Minute Ritual
Daily panic over ad results does more damage than any algorithm change. Here is a 45-minute weekly agenda: spend, signal, creative, funnel and one decision.
Meta Ads and TrackingState of Paid Acquisition
State of Paid Acquisition: Q2 2026
Meta delivered 14% more ad impressions in Q2 2026, and each one cost 12% more on average. Here is how Q2 compares with Q1, what it means for your account, and where I would put budget and creative in the back half of the year.
Meta Ads and Tracking
Bid Strategies for Lead Gen in 2026
Picking a bid strategy is really picking how much to trust the signal you send Meta. Here is how to match highest volume, cost per result goals and value goals to the data your lead-gen account actually has.
Meta Ads and Tracking
Media Buying in the Andromeda Era
Meta's ad system now picks from a huge pool of ads before it ever ranks yours. Here is a practical playbook for creative variety, account structure and the signal you send, with the guesses labeled.
Meta Ads and Tracking
Landing Page Speed and Message Match
The ad wins the click. Then a slow page, or a page that says something different, loses the sale. Here is how I fix both, plus a checklist for the first screen.
Meta Ads and Tracking
Conversion Lift Tests for Small Budgets
You do not need an enterprise budget to ask whether your ads cause sales. You need one offer, one holdout and the discipline to read an inconclusive result honestly.
Meta Ads and Tracking
Ad Account Security: Locking Down Business Manager
Your ad account holds a payment method, a customer audience and years of history. Here is how to protect it with phishing-resistant sign-in, tight roles and a recovery plan.
Meta Ads and Tracking
Click-to-Message Ads for Appointment Setting
Sometimes the best landing page is a conversation. Here is when a message beats a form, how I would script the first three replies and where the human takes over.
Meta Ads and Tracking
Cash ROAS vs Platform ROAS: Which Number Runs Your Business
Ads Manager reports what Meta credits to your ads. Your bank reports what actually arrived. Here is how to reconcile the two and which one gets to set your budget.
Meta Ads and TrackingState of Paid Acquisition
State of Paid Acquisition: Q1 2026
Meta's Q1 2026 results show where ad prices and impressions are heading in the first full quarter without view windows in the API. A quarterly read that turns the numbers into budget and measurement decisions for small advertisers.
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