The long reads. Flagship essays on revenue architecture, telehealth, Meta ads, AI, money, investing and retirement, and the life behind the business.
Part 1 of The AI Org Chart. In one year, the share of organizations with a Chief AI Officer went from about a quarter to three quarters. Here is what the role actually owns, and what it means for an expert business.
For years I have said the same thing: experts who cannot share their knowledge online will be left behind. Here is the ecosystem that decides who lasts.
You pay for every comment, DM and text. Then it sits there while you are on a call or asleep. Here is what the research says about response time, and what an inbox agent changes.
Meta delivered 14% more ad impressions in Q2 2026, and each one cost 12% more on average. Here is how Q2 compares with Q1, what it means for your account, and where I would put budget and creative in the back half of the year.
Five vendors, five briefs, six to ten weeks. The money you lose is not inside any one of them. It is in the gaps between them.
Meta's ad system now picks from a huge pool of ads before it ever ranks yours. Here is a practical playbook for creative variety, account structure and the signal you send, with the guesses labeled.
The gold watch model was built for employees. Founders can taper, delegate and choose. Here is how work-optional design meets the real rules on Social Security, Medicare and required withdrawals.
Meta's Q1 2026 results show where ad prices and impressions are heading in the first full quarter without view windows in the API. A quarterly read that turns the numbers into budget and measurement decisions for small advertisers.
Meta's Q4 2025 results closed a year defined by Andromeda, GEM and the end of view windows in the API. What happened to ad prices and impressions, and how I would set the media plan for 2026.
18 Days. 880 Leads. 238 New Patients. One Sales Rep.
They estimated they were staffed to double $500,000/month revenue. That was wrong. It was a calculation based on false confidence and the system collapsed in 18 days.
Diagnosing the sickness is easy. The hard part is deciding how you are going to live now that the fever has broken.
From the desk of Ekai Stone
Two essays a week on revenue architecture, telehealth, Meta ads, AI, the long game with your money, and the life behind the business. When you want the system itself, apply for the Seven Star Build.
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